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It's time to shine some light into the black box of PR and gain the insights needed to improve PR results and measure your true impact. IrisPR is intuitive PR software that gives you the insight and control you need to measure, improve, and scale what works. 

Capture all of your PR relationships, activity, and results in one smart place. Spend less time building static reports, and more time using real data to drive PR strategy. Get total visibility into your PR performance so you can get more, better wins.

Welcome to the modern world of PR. Now you see.


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You can't improve what you don't measure. You can't measure what you don't see.

  • Turn gut instinct into data. Performance data shows you instantly what's working and what isn't. You can quickly scale for greater success, or triage to minimize flops.
  • Reveal impact. Kill vanity metrics and stop fudging the data. Start proving PR value with solid numbers that show business impact.
  • Drive accountability. The highest performing PR teams are driven by transparency and a desire to maximize the PR investment.
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It's time to graduate from spreadsheets to a modern system designed for PR optimization.

  • Effortlessly track targeted influencer & media relations. Automatically capture media contact interactions across the whole team. Ditch manual tracking in spreadsheets, and never batch & blast again.
  • Create coverage reports in the blink of an eye. Use our free Chrome extension to add PR results directly into IrisPR for crazy fast reporting.
  • Stay in the loop and out of the inbox. Keep your team informed without the hassle of long meetings or time-consuming status reports. 
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Great PR doesn't happen without great relationships. How strong are yours?

  • Earn more media wins. Develop stronger connections that get bigger results by centralizing media & influencer contact information, interaction history, pitching preferences, and insider knowledge.
  • Measure your relationships. See with clarity how your relationships and strategies impact your results. 
  • Turn indivudual relationships into brand relationships. Foster strong ties between your key influencers and your brand, alleviating dependency on individual contributors.
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Laura Collins, Director of PR

"IrisPR keeps me organized, saves time, and provides total visibility into campaigns, pitches, and media responses."