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It's time to shine light into the black box of PR, and gain the insight and control you need to measure, improve, and scale what works. 

Spend less time reviewing activity reports, and more time using real data to drive PR strategy. Get total visibility into your PR performance so you can get more, better wins. Unquestionably prove value.

Welcome to the modern world of PR. Now you see.

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You know half of the PR is working, but which half?

  • See the whole picture. It's not enough to see what is working, you also need to see what isn't to improve the whole program. Our PR performance data gives you visibility that you've never had before. You can quickly scale for greater success, or triage to minimize flops.
  • Reveal impact. Kill vanity metrics and stop fudging the data. Start proving PR value with solid numbers that show business impact.
  • Drive accountability. The highest performing PR teams are driven by transparency and a desire to maximize the PR investment.
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It's time to graduate from spreadsheets to a modern system designed for PR optimization.

  • Effortlessly track targeted influencer & media relations. Automatically capture media contact interactions across the whole team. Ditch manual tracking in spreadsheets, and never batch & blast again.
  • Create coverage reports in the blink of an eye. Use our free Chrome extension to add PR results directly into IrisPR for crazy fast reporting.
  • Stay in the loop and out of the inbox. Keep your team informed without the hassle of long meetings or time-consuming status reports. 
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Great PR doesn't happen without great relationships. How strong are yours?

  • Earn more media wins. Develop stronger connections that get bigger results by centralizing media & influencer contact information, interaction history, pitching preferences, and insider knowledge.
  • Measure your relationships. See with clarity how your relationships and strategies impact your results. 
  • Turn individual relationships into brand relationships. Foster strong ties between your key influencers and your brand, alleviating dependency on individual contributors.
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Laura Collins, Director of PR

"IrisPR keeps me organized, and provides total visibility into our PR performance. I've never had this kind of insight before, and it makes a huge difference."