Take The PR Perception Survey

by Aly Saxe on November 8, 2017


How to Optimize Your PR Team for Better Outcomes

by Aly Saxe on October 3, 2017


Rise of the In-House PR Team

by Aly Saxe on March 22, 2017


Lose the List

by Rachel Beauvais on November 28, 2016

We spend a lot of time talking with and observing our customers. They are the best PR pros in the world, and the way they do their jobs shapes our product roadmap. Our mission is simple: build a solution that supports the best PR...

What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

Beware the Box Checker

by Aly Saxe on October 17, 2016

In every industry, there are flacks and there are pros. I know “flack” is a word that holds a special designation in the PR industry, but it’s true everywhere. A flack doesn’t have to be a crazy, air-sucking bozo. A flack can also...

#PRFails: Measurement

by Ashley N. Incardone on October 14, 2016

No matter how successful a PR team may feel their efforts are, they can never be sure without properly measuring their work. And when it comes to measuring PR, there is a wrong and a right way.

Measuring PR can reveal smarter...

#PRFails: Pitching

by Ashley N. Incardone on September 2, 2016

Media relations has never been easy. Building 1-on-1 relationships needs to be balanced with getting as much “ink” as possible, and the two priorities often conflict. Not to mention, putting to bed old-habits that no longer work -...

Why PR Agencies are Ripe for Disruption, Part 1: Billing

by Aly Saxe on August 10, 2016

We exist in an era of disruption. Just think about the sheer number of major industries that have been shaken up by new business models in recent years: transportation (Uber), hospitality (Airbnb), entertainment (Netflix, Hulu),...

An Infographic Guide on 8 Ways to Turn PR Downtime into Innovation

by Ashley N. Incardone on July 29, 2016

Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the...