Lose the List

by Rachel Beauvais on November 28, 2016

We spend a lot of time talking with and observing our customers. They are the best PR pros in the world, and the way they do their jobs shapes our product roadmap. Our mission is simple: build a solution that supports the best PR...

What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

Beware the Box Checker

by Aly Saxe on October 17, 2016

In every industry, there are flacks and there are pros. I know “flack” is a word that holds a special designation in the PR industry, but it’s true everywhere. A flack doesn’t have to be a crazy, air-sucking bozo. A flack can also...

#PRFails: Measurement

by Ashley N. Incardone on October 14, 2016

No matter how successful a PR team may feel their efforts are, they can never be sure without properly measuring their work. And when it comes to measuring PR, there is a wrong and a right way.

Measuring PR can reveal smarter...

#PRFails: Pitching

by Ashley N. Incardone on September 2, 2016

Media relations has never been easy. Building 1-on-1 relationships needs to be balanced with getting as much “ink” as possible, and the two priorities often conflict. Not to mention, putting to bed old-habits that no longer work -...

Why PR Agencies are Ripe for Disruption, Part 1: Billing

by Aly Saxe on August 10, 2016

We exist in an era of disruption. Just think about the sheer number of major industries that have been shaken up by new business models in recent years: transportation (Uber), hospitality (Airbnb), entertainment (Netflix, Hulu),...

An Infographic Guide on 8 Ways to Turn PR Downtime into Innovation

by Ashley N. Incardone on July 29, 2016

Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the...

Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

What Does my PR Agency Do All Day?

by Ashley N. Incardone on July 22, 2016

Admit it: If you employ a PR agency, you’ve probably asked what they do all day at least a time or two, especially if you haven’t heard from your team in a few days or secured a recent media win.

I Once Saw a Grown Man Scream Over a Pikachu

by Ashley N. Incardone on July 15, 2016

With the launch of the newest, hottest, and possibly most addictive app to ever hit the App Store, I knew it was my duty as not only a 90’s kid, but as a PR and marketing pro, to explore this sensational buzz. Plus, I just really...