Aly Saxe

Aly Saxe
CEO & Founder of IrisPR
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Recent Posts

Take The PR Perception Survey

by Aly Saxe on November 8, 2017


How to Optimize Your PR Team for Better Outcomes

by Aly Saxe on October 3, 2017


Rise of the In-House PR Team

by Aly Saxe on March 22, 2017


What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

Beware the Box Checker

by Aly Saxe on October 17, 2016

In every industry, there are flacks and there are pros. I know “flack” is a word that holds a special designation in the PR industry, but it’s true everywhere. A flack doesn’t have to be a crazy, air-sucking bozo. A flack can also...

Why PR Agencies are Ripe for Disruption, Part 1: Billing

by Aly Saxe on August 10, 2016

We exist in an era of disruption. Just think about the sheer number of major industries that have been shaken up by new business models in recent years: transportation (Uber), hospitality (Airbnb), entertainment (Netflix, Hulu),...

It's Okay to Ask Your PR Team for More

by Aly Saxe on June 23, 2016

There’s something I need to get off my chest and my friends and colleagues in the PR industry may not like it. 

IrisPR Updates Pricing Model

by Aly Saxe on June 20, 2016

Over the past six months, we’ve made some big changes to IrisPR to help you get more wins in less time. My favorite enhancements include our beautiful new platform, Blink (a Chrome extension to capture media wins in seconds), and...

5 Questions to Ask Every New Client

by Aly Saxe on May 31, 2016

A lot of ink gets spilled on advice for strong client relationships. From meeting deliverables to offering clear reports, the PR world is full of advice on how to manage the people you report up to. But what doesn’t get said...

PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

by Aly Saxe on May 26, 2016

Ask someone about the first rule of PR measurement and they’ll tell you to use metrics that matter. But while that may be the theory, the practice is a little different in organizations where vanity metrics still rule. Instead of...