Anila Arthanari

Anila Arthanari
CTO & Co-founder of IrisPR
Find me on:

Recent Posts

Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

Announcing the New IrisPR Reporting Center

by Anila Arthanari on May 16, 2016

You know how we feel about reports at IrisPR, right? That they should be tailored to the brand goals. That they should clearly show the ROI of PR initiatives with real data. And – last but not least - that they should be quick and...

Blink: the new feature that’s going to change your life

by Anila Arthanari on March 31, 2016

Did someone say they wanted an easier way to capture results and get visibility into performance?