Ashley N. Incardone

Ashley N. Incardone
Marketing Coordinator for IrisPR
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Recent Posts

#PRFails: Measurement

by Ashley N. Incardone on October 14, 2016

No matter how successful a PR team may feel their efforts are, they can never be sure without properly measuring their work. And when it comes to measuring PR, there is a wrong and a right way.

Measuring PR can reveal smarter...

#PRFails: Pitching

by Ashley N. Incardone on September 2, 2016

Media relations has never been easy. Building 1-on-1 relationships needs to be balanced with getting as much “ink” as possible, and the two priorities often conflict. Not to mention, putting to bed old-habits that no longer work -...

An Infographic Guide on 8 Ways to Turn PR Downtime into Innovation

by Ashley N. Incardone on July 29, 2016

Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the...

What Does my PR Agency Do All Day?

by Ashley N. Incardone on July 22, 2016

Admit it: If you employ a PR agency, you’ve probably asked what they do all day at least a time or two, especially if you haven’t heard from your team in a few days or secured a recent media win.

I Once Saw a Grown Man Scream Over a Pikachu

by Ashley N. Incardone on July 15, 2016

With the launch of the newest, hottest, and possibly most addictive app to ever hit the App Store, I knew it was my duty as not only a 90’s kid, but as a PR and marketing pro, to explore this sensational buzz. Plus, I just really...

10 Ways Your PR Will Improve With Measurement

by Ashley N. Incardone on July 5, 2016

Ask PR pros for the key to their success and they’ll probably talk about building valuable relationships and telling compelling stories. Measurement? That’s for showcasing their value – at least that’s what many think. 

4 Things That Must Be Included in Your Next PR Report

by Ashley N. Incardone on June 27, 2016

According to the 2016 IrisPR Market Research Study, almost 80% of PR pros report that measuring their PR team’s impact on overall business success is a serious challenge. Of even more concern, 73% of respondents reported that it...

How to Keep Your Millennial Team Members Happy

by Ashley N. Incardone on April 25, 2016

Everybody knows that a happy employee is a productive employee; but keeping an employee happy is much harder than it seems. Especially a Millennial, who grew up around technology and often expects to find that level of...

Do You Need a PR Agency?

by Ashley N. Incardone on April 19, 2016

Marketers at companies both large and small find themselves wondering at some point if they need to hire an outside public relations firm. Sometimes they don’t have a PR program at all; other times the in-house team is just too...

How to Learn from Your PR Failures

by Ashley N. Incardone on April 4, 2016

Insanity, as defined by Albert Einstein, is doing the same thing over and over expecting different results.