Guest Contributor

Guest Contributor
Our guest contributors include an array of PR thought leaders, marketing experts, IrisPR customers, and emerging PR leads.

Recent Posts

Culture of Content: An Interview with the Content Leaders at Vertical Measures

by Guest Contributor on May 26, 2016

As Marketing and PR work ever more closely together, teams are figuring out both big picture and day-to-day questions. One of the biggest areas under the microscope is content marketing. Who owns what? How can teams make sure their...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

The Rules of Networking for Young PR Pros

by Guest Contributor on March 3, 2016

Today our Young PR Pro is Teresa Joseph, who's sharing her networking advice for PR pros just starting their careers. Teresa is currently pursuing a combined bachelor of arts and master of arts degree in journalism and mass...

The Triangle of Trust: Fortifying Strong Working Relationships

by Guest Contributor on February 26, 2016

Today we have a guest post from Lynita Johnson, PR mastermind at agency Fingerpaint. An experienced PR pro, Lynita is regarded as an expert in the hospitality, wellness and entertainment sectors, and understands the delicate art of...

3 Hot Takes on Mass Pitching from Real PR Pros

by Guest Contributor on February 19, 2016

3 Hot Takes on Mass Pitching from Real PR Pros

Journalists and influencers have long called for an end to mass PR pitching. The charge picked up steam last month when influential digital strategist Jason Falls fired off the...

Interview with Paula Pedene: Triumph of a PR Hero and Whistleblower

by Guest Contributor on February 2, 2016

If you were at PRSA International last November, you may have seen a woman named Paula Pedene honored with the 2015 PR Professional of the Year award, where she was described as having “fearless determination and strength.” That...

Want to Jump-Start Your PR Career? Find an Internship.

by Guest Contributor on January 25, 2016

Today in our Young PR Pro program, we’re talking to Taylor Holmes, a college senior studying journalism with an emphasis in public relations in the Walter Cronkite School of Journalism and Mass Communication at Arizona State...

Interview with Rebecca Hasulak: Startup PR

by Guest Contributor on December 1, 2015

Something you may or may not know: IrisPR was born out of a real PR agency’s frustration with spreadsheets and manual workflows. And that agency handled PR for tech startups. So to say the IrisPR team is interested in the topic...

6 Ways to Kick Ass at Your 1st Agency Job

by Guest Contributor on October 30, 2015

Today we're returning to our Young PR Pro program with a guest post from Brittany Stone, one of Ad Week's 30 under 30 in PR and Senior Account Executive at Moxie Communications Group. Are you working in your first PR position? Or -...

Craft Life, Don’t let Life Craft You: Optimizing Teams for Tomorrow

by Guest Contributor on October 19, 2015

by Scott Pansky, Allison + Partners