Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the storm; and this can feel very unnatural for the around-the-clock PR pro. 

Take advantage of this 'extra' time by using it on things you wouldn't normally have ranked at the top of your to-do list. 

To accompany our quick-read guide on turning downtime into innovation, we have created an infographic on the 8 ways to turn campaign slug into campaign success. 

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Topics: Proving Value Media Relations Marketing PR Performance