Welcome to Inside Look, where we shamelessly show off the various wonders of IrisPR.
If there’s one complaint clients and PR teams share, it’s reporting. There’s no mystery as to why. Traditionally reporting has involved hunting through multiple spreadsheets for data and trying to turn those numbers into meaningful insights that connect to client objectives.
A headache for the team? Absolutely. And sometimes even their best efforts at PR measurement leave bosses and clients disappointed.
Every pro wants to prove PR ROI. But in the chaos of multiple systems and spreadsheets, it can be a real struggle to provide the information clients want. How many pitches were sent, how many led to hits, and which influencers are covering the brand? How efficient is the team at media relationship management? Even finding the simplest answers can consume a painful amount of billable hours.
Then there’s the matter of internal reporting. Which team members did what? How effective are they? Who are the top performers and who could benefit from some coaching? Too many PR leaders are flying blind, even as their clients demand hard data.
Enter IrisPR. Our PR management software collects all your data, contacts and results in one place for fast and easy lookups. Finally you can answer client questions on the spot. You can also create benchmarks to shape your account goals and campaign expectations. And you can measure PR in a variety of outcomes such as the number of wins per pitch, per campaign, per team member, per client and per influencer.
Yes, IrisPR is that all encompassing. It's our vision of what PR technology should do. To see our reporting features in action, check out our examples below.
When you first go into your dashboard, you’ll see an option marked “Clients.” This lets you view performance for all clients or use the drop-down box to focus on a specific client. Beneath that, you’ll see Performance reports that show your pitch activity, response rate, and success rate based on the numbers of results obtained from the number of pitches. You can view this metric for a specific timeframe, team member or you can choose a complete overview.
Looking at the right side of the page, you’ll see options to view recent and pending coverage.
Toward the bottom of the dashboard is the Activity overview. Here you can see your Campaigns, Pitches and Results at just a glance – again, by individual team member or the entire team, for a specific client or for all clients.
What kind of data will you see here? Pretty much everything. For instance, you can view all of your pitching activity, including the media outlet, contact, who sent the pitch, when, how (email, phone, etc.) and what they pitched.
You can also see all of your result details, including links, the type of result, the tone (positive, negative or neutral) and whether it hit your key messages. And of course you can filter your results by media outlet, contact, campaign, date and more. You can see who’s covering you, who never responds, and a host of valuable information.
Right now you might be thinking, that’s a whole lot of data. Yes, it is. But it’s all right there at your fingertips, quick to find and easy to understand. In IrisPR, you don’t have to jump in and out of spreadsheets or dig down through multiple site pages to get answers for PR measurement. With just one or two clicks, you can find the exact information you need.
Those are just a few of the features IrisPR offers to let you create insightful, precise reports in just minutes – reports that prove your value, satisfy clients and unlock positive account relationships. Say goodbye to reporting headaches and frustrated clients; say hello to transparency, proven performance and a few extra hours back in your life.
But don’t take our word for it. Sign up for a demo and see for yourself how easy it is to create client reports in Iris. We think you’ll see PR management and reporting in a whole new light.