One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR teams usually create reports the hard way - by manually pulling and compiling data from multiple spreadsheets and systems.
Despite the extensive time and energy that goes into creating PR reports, they typically fall short of answering two essential questions:
- What impact did this coverage have on the business?
- What did it take to generate this result?
Without this data, PR teams will struggle to set realistic goals, build trust with stakeholders and truly get the respect they deserve.
At IrisPR, we’re all about insights and clarity (and we want you to get the recognition you deserve). That’s why we’re thrilled to announce a trio of new reports designed to give you deeper visibility into your performance, business impact and ROI.
Measure PR Impact with the Coverage Reach Report
Stop guessing and start knowing the impact of your PR coverage with IrisPR’s new Coverage Reach Report. Available on the IrisPR Dashboard and in the Reporting Center, this report:
- Displays the total number of media results you earned within a set time frame (gray bars).
- Estimates the reach of your coverage based on the domain rank of the coverage outlet (orange line).
- Tracks social shares over time (blue line).
Not only will this reports provide valuable insight into the quality of your results, it will also help you connect the dots between PR results and business impact.
Track Social Engagement Over Time
It’s not easy to predict how people will react to your coverage. Will they love it? Hate it? Share it with their friends?
Our new Social Engagement Timeline Report helps you see which PR wins are getting most social traction by cumulatively tracking social shares across Facebook, LinkedIn and Google+.
Understand What It Takes to Earn Coverage
Do your stakeholder underestimate the time and energy it takes to earn a media placement? You can explain the process until you are blue in the face or you can show them exactly how many media interactions it took using the data from IrisPR.
Our new Result Timeline report gives you an elegant view of the conversation and interaction history between your team and a media contact, so you can see the effort it took to get an article published. It's a great way to assess team efficiency and set benchmarks for future campaigns.
To our loyal users, I truly hope you enjoy these new reports and the insights they generate for your team. You can learn more about how to put them in action during our training webinar this Wednesday.
To those of you who are not yet part of the IrisPR family, I encourage you to check out a quick demo to learn more about how you can easily track and report on PR metrics and results that matter. To your success!