When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on equal footing.
Our customers can now see how strong their relationships are with their media contacts and entire media outlets. Does the CMO want to get into TechCrunch? Use IrisPR to see how likley you are to get that earned media placement. Find out instantly who you have the best relationships with there. Learn how to to pitch them in just the right way, based on your team's engagement with the contact.
In other words, we've made it even easier and more strategic to get the PR outcomes you want. Less guessing, more knowing.
Your Media Outlets now have a home in the navigation bar, just under your Contacts.
Inside the Outlets section of the software, you'll see a full listing of the Media Outlets your team engages with, including data such as a full list of your Contacts at that Outlet, your rate of response and rate of result from reporters there, insights on how to best work with them, web properties, logos, and more.
So now when the boss asks, "How do we get The New York Times to cover us?" You can build the right playbook, and set their expectations using real data. You can also show off how hard you're working to make that happen, how you're building the relationships, and prove that you'll get more wins with a targeted, strategic approach.
Anyone can build a media list, but our customers use our PR software to build relationships and get the most possible PR outcomes. Find out how IrisPR can help you achieve the best PR outcomes possible.