Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

What Does my PR Agency Do All Day?

by Ashley N. Incardone on July 22, 2016

Admit it: If you employ a PR agency, you’ve probably asked what they do all day at least a time or two, especially if you haven’t heard from your team in a few days or secured a recent media win.

I Once Saw a Grown Man Scream Over a Pikachu

by Ashley N. Incardone on July 15, 2016

With the launch of the newest, hottest, and possibly most addictive app to ever hit the App Store, I knew it was my duty as not only a 90’s kid, but as a PR and marketing pro, to explore this sensational buzz. Plus, I just really...

10 Ways Your PR Will Improve With Measurement

by Ashley N. Incardone on July 5, 2016

Ask PR pros for the key to their success and they’ll probably talk about building valuable relationships and telling compelling stories. Measurement? That’s for showcasing their value – at least that’s what many think. 

4 Things That Must Be Included in Your Next PR Report

by Ashley N. Incardone on June 27, 2016

According to the 2016 IrisPR Market Research Study, almost 80% of PR pros report that measuring their PR team’s impact on overall business success is a serious challenge. Of even more concern, 73% of respondents reported that it...

It's Okay to Ask Your PR Team for More

by Aly Saxe on June 23, 2016

There’s something I need to get off my chest and my friends and colleagues in the PR industry may not like it. 

IrisPR Updates Pricing Model

by Aly Saxe on June 20, 2016

Over the past six months, we’ve made some big changes to IrisPR to help you get more wins in less time. My favorite enhancements include our beautiful new platform, Blink (a Chrome extension to capture media wins in seconds), and...

5 Questions to Ask Every New Client

by Aly Saxe on May 31, 2016

A lot of ink gets spilled on advice for strong client relationships. From meeting deliverables to offering clear reports, the PR world is full of advice on how to manage the people you report up to. But what doesn’t get said...

Culture of Content: An Interview with the Content Leaders at Vertical Measures

by Guest Contributor on May 26, 2016

As Marketing and PR work ever more closely together, teams are figuring out both big picture and day-to-day questions. One of the biggest areas under the microscope is content marketing. Who owns what? How can teams make sure their...

PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

by Aly Saxe on May 26, 2016

Ask someone about the first rule of PR measurement and they’ll tell you to use metrics that matter. But while that may be the theory, the practice is a little different in organizations where vanity metrics still rule. Instead of...