In recent years, a few leading reports surfaced that were a bit distressing for anyone who works in or with PR agencies. According to the Holmes Report, agency growth is slowing worldwide. Concurrently, the number of companies that are moving PR budgets from outside agencies to in-house teams is doubling year over year.
We wanted to understand the value perception breakdown between PR agencies and their clients, and discover some insights that might help bridge the widening gap.
To help us do this, we've created a very quick survey. Please consider taking a few minutes to help your fellow PR pros.