How to Optimize Your PR Team for Better Outcomes

by Aly Saxe on October 3, 2017


5 Questions to Ask Every New Client

by Aly Saxe on May 31, 2016

A lot of ink gets spilled on advice for strong client relationships. From meeting deliverables to offering clear reports, the PR world is full of advice on how to manage the people you report up to. But what doesn’t get said...

Who's the PR Rock Star on Your Team?

by Rachel Beauvais on May 4, 2016

As an experienced PR pro, you’re likely measuring your pitch and campaign success: media wins, social engagement, leads, and other important metrics. There’s something else that matters just as much, though – in fact, it impacts...

Why Brands Are Choosing Boutique PR Firms over Top Agencies

by Aly Saxe on May 2, 2016

There was a time when PR agencies and the brands they represented operated in a pretty clear hierarchy. Top firms with offices all over the world serviced Fortune 500 brands; middle tier agencies represented the clients that...

How to Keep Your Millennial Team Members Happy

by Ashley N. Incardone on April 25, 2016

Everybody knows that a happy employee is a productive employee; but keeping an employee happy is much harder than it seems. Especially a Millennial, who grew up around technology and often expects to find that level of...

Do You Need a PR Agency?

by Ashley N. Incardone on April 19, 2016

Marketers at companies both large and small find themselves wondering at some point if they need to hire an outside public relations firm. Sometimes they don’t have a PR program at all; other times the in-house team is just too...

6 Ways Technology Can Boost Your PR Game

by Aly Saxe on April 6, 2016

Once upon a time, marketing and PR led mostly separate lives. Yet over the last few years we’ve seen more and more marketing agencies add public relations services to their offerings. This isn’t exactly a mystery; by offering...

5 Ways to Tell Leaders They’re Wrong About PR

by Rachel Beauvais on March 30, 2016

Have you ever watched the HBO hit series Silicon Valley? A hilarious show about the struggles of a tech startup, the series showcased a great PR truth in its second season. The super-CEO character Gavin Belson proudly debuts his...

3 Tips for Managing PR Contractors & Freelancers

by Aly Saxe on March 18, 2016

It’s happened to every PR team: you have a special project and need extra help. Rather than exhausting your already-overextended staff, you arrange for a contractor to help out.

It all sounds great, right? The reality is, working...

Help! My Client Wants Content I Can’t Create

by Ashley N. Incardone on March 9, 2016

Your client, Joe Schmo, CEO of Schmo Inc., while drinking his morning cup of coffee and reading his favorite business magazine, comes across an article that was not about his competitor, but instead was written by his competitor....