What Does my PR Agency Do All Day?

by Ashley N. Incardone on July 22, 2016

Admit it: If you employ a PR agency, you’ve probably asked what they do all day at least a time or two, especially if you haven’t heard from your team in a few days or secured a recent media win.

I Once Saw a Grown Man Scream Over a Pikachu

by Ashley N. Incardone on July 15, 2016

With the launch of the newest, hottest, and possibly most addictive app to ever hit the App Store, I knew it was my duty as not only a 90’s kid, but as a PR and marketing pro, to explore this sensational buzz. Plus, I just really...

6 Tips for Your PR Audit

by Aly Saxe on May 25, 2016

If you reflect on your last few years in PR, you’ll probably see a steady output of digital content, from web copy to bylines to blog posts. Yet it’s likely that over time, the brand messaging has changed somewhat.

6 PR Moves for Building Brand Affinity

by Valerie Fenyn on April 13, 2016

In PR, we talk a lot about cultivating positive relationships with the media and influencers. That’s our bread and butter, after all; opening the gate to the realm where our brand and client stories can reach the most people.

Breaking Down the PESO Model for PR

by Rachel Beauvais on February 8, 2016

Earned media (article placements, media coverage, etc.) is an essential, well-established part of the PR industry. It’s always served an important role for both the contributor and the media that publishes that content - yet this...

How to Create an Awesome Messaging Platform

by Aly Saxe on January 8, 2016

Imagine a busy PR day – the kind you normally have. On this day, you have to write a few pieces of content, arrange a media briefing and complete an award application. Do you start from scratch each time?

Not if you’re a...

PR, Meet SEO (And Watch What Happens)

by Aly Saxe on January 6, 2016

The link between PR and marketing is obvious. Clearly there are overlaps both in responsibilities and skillsets, which creates a strong partnership between the two with each building off the other.

The link between PR and SEO?...

Brand Newsrooms: PR Win or Waste of Time?

by Rachel Beauvais on December 8, 2015

If you run in certain PR circles, you’ve probably heard quite a bit about the brand newsroom and “real-time marketing.” (You might also know it by its alternative name, brand journalism.) A relatively new realm that sits at the...

Best Practices on Winning Awards & Speaking Placements

by Aly Saxe on July 20, 2015

Listen to PR industry talk and you’ll hear a lot of tips and strategies around getting media hits and generating buzz. Yet it takes all kinds of building blocks to mount an impressive brand or executive reputation. Two of the most...