5 Questions to Ask Every New Client

by Aly Saxe on May 31, 2016

A lot of ink gets spilled on advice for strong client relationships. From meeting deliverables to offering clear reports, the PR world is full of advice on how to manage the people you report up to. But what doesn’t get said...

Why Brands Are Choosing Boutique PR Firms over Top Agencies

by Aly Saxe on May 2, 2016

There was a time when PR agencies and the brands they represented operated in a pretty clear hierarchy. Top firms with offices all over the world serviced Fortune 500 brands; middle tier agencies represented the clients that...

Do You Need a PR Agency?

by Ashley N. Incardone on April 19, 2016

Marketers at companies both large and small find themselves wondering at some point if they need to hire an outside public relations firm. Sometimes they don’t have a PR program at all; other times the in-house team is just too...

5 Ways to Tell Leaders They’re Wrong About PR

by Rachel Beauvais on March 30, 2016

Have you ever watched the HBO hit series Silicon Valley? A hilarious show about the struggles of a tech startup, the series showcased a great PR truth in its second season. The super-CEO character Gavin Belson proudly debuts his...

Help! My Client Needs Content But Doesn’t Know It

by Ashley N. Incardone on March 14, 2016

Last week we covered the frustrations of learning how to satisfy your client’s request for content when you have little experience in it. Today we’ll talk about the opposite situation: when your client hasn’t the slightest clue...

Help! My Client Wants Content I Can’t Create

by Ashley N. Incardone on March 9, 2016

Your client, Joe Schmo, CEO of Schmo Inc., while drinking his morning cup of coffee and reading his favorite business magazine, comes across an article that was not about his competitor, but instead was written by his competitor....

The Triangle of Trust: Fortifying Strong Working Relationships

by Guest Contributor on February 26, 2016

Today we have a guest post from Lynita Johnson, PR mastermind at agency Fingerpaint. An experienced PR pro, Lynita is regarded as an expert in the hospitality, wellness and entertainment sectors, and understands the delicate art of...

Do Your Clients Love or Loathe You?

by Aly Saxe on October 28, 2015

I know a lot of PR agency folks who LOVED that AdAge article about why agencies hate their clients, and what those clients can do to be better. And I won’t lie, I agreed with a lot of the points it brought up. Back when I was a...

Craft Life, Don’t let Life Craft You: Optimizing Teams for Tomorrow

by Guest Contributor on October 19, 2015

by Scott Pansky, Allison + Partners

You’re Customer-Centric? So Is Everyone Else.

by Aly Saxe on September 14, 2015

Is there a more tired company adjective out there than “customer-centric”? OF COURSE you’re customer-centric. I mean, you can’t say, “At Widgetas PR, we don’t serve customers; we just take their money.”  But when every PR agency...