Culture of Content: An Interview with the Content Leaders at Vertical Measures

by Guest Contributor on May 26, 2016

As Marketing and PR work ever more closely together, teams are figuring out both big picture and day-to-day questions. One of the biggest areas under the microscope is content marketing. Who owns what? How can teams make sure their...

5 Tips to Make Your PR Campaigns Stand Out

by Aly Saxe on May 11, 2016

When we talk to PR teams, we hear a lot of specific questions on measurement, pitching, media relations, and reporting. But often we hear this more open-ended question: “How can we make our campaigns stand out?” There isn’t a...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

8 Ways to Keep Your PR Content Program Affordable

by Aly Saxe on April 20, 2016

Here’s a scenario that plays out in PR offices all over the world. Excited about the benefits of a great content marketing program, the team plans out a series of assets – maybe a thought leadership column in a prestigious outlet...

How to Write a Great Speech

by Aly Saxe on April 11, 2016

Help! My Client Needs Content But Doesn’t Know It

by Ashley N. Incardone on March 14, 2016

Last week we covered the frustrations of learning how to satisfy your client’s request for content when you have little experience in it. Today we’ll talk about the opposite situation: when your client hasn’t the slightest clue...

Help! My Client Wants Content I Can’t Create

by Ashley N. Incardone on March 9, 2016

Your client, Joe Schmo, CEO of Schmo Inc., while drinking his morning cup of coffee and reading his favorite business magazine, comes across an article that was not about his competitor, but instead was written by his competitor....

Stop Re-Creating the Wheel: 5 Ways to Reuse Content

by Rachel Beauvais on January 28, 2016

Public relations and marketing teams spend a lot of time creating PR content that’s going to get the “wins.” We write pitches, speaker abstracts, customer case studies, blogs, byline articles and more. This content is invaluable to...

How to Create an Awesome Messaging Platform

by Aly Saxe on January 8, 2016

Imagine a busy PR day – the kind you normally have. On this day, you have to write a few pieces of content, arrange a media briefing and complete an award application. Do you start from scratch each time?

Not if you’re a...

Interview with Rebecca Hasulak: Startup PR

by Guest Contributor on December 1, 2015

Something you may or may not know: IrisPR was born out of a real PR agency’s frustration with spreadsheets and manual workflows. And that agency handled PR for tech startups. So to say the IrisPR team is interested in the topic...