Culture of Content: An Interview with the Content Leaders at Vertical Measures

by Guest Contributor on May 26, 2016

As Marketing and PR work ever more closely together, teams are figuring out both big picture and day-to-day questions. One of the biggest areas under the microscope is content marketing. Who owns what? How can teams make sure their...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

8 Ways to Keep Your PR Content Program Affordable

by Aly Saxe on April 20, 2016

Here’s a scenario that plays out in PR offices all over the world. Excited about the benefits of a great content marketing program, the team plans out a series of assets – maybe a thought leadership column in a prestigious outlet...

How to Write a Great Speech

by Aly Saxe on April 11, 2016

Help! My Client Needs Content But Doesn’t Know It

by Ashley N. Incardone on March 14, 2016

Last week we covered the frustrations of learning how to satisfy your client’s request for content when you have little experience in it. Today we’ll talk about the opposite situation: when your client hasn’t the slightest clue...

Help! My Client Wants Content I Can’t Create

by Ashley N. Incardone on March 9, 2016

Your client, Joe Schmo, CEO of Schmo Inc., while drinking his morning cup of coffee and reading his favorite business magazine, comes across an article that was not about his competitor, but instead was written by his competitor....

PR Segmentation: Who Are You Talking To?

by Aly Saxe on March 1, 2016

If I asked you who your brand’s audience was, would you be able to tell me in five words or less?

Breaking Down the PESO Model for PR

by Rachel Beauvais on February 8, 2016

Earned media (article placements, media coverage, etc.) is an essential, well-established part of the PR industry. It’s always served an important role for both the contributor and the media that publishes that content - yet this...

3 Storytelling Lessons Sales can Teach PR

by Aly Saxe on February 3, 2016

Storytelling is the backbone of the PR industry. How a brand tells their story makes or breaks their success, and no one owns that responsibility like PR. Sometimes the story is the catalyst that turns a business into a defined...

Stop Re-Creating the Wheel: 5 Ways to Reuse Content

by Rachel Beauvais on January 28, 2016

Public relations and marketing teams spend a lot of time creating PR content that’s going to get the “wins.” We write pitches, speaker abstracts, customer case studies, blogs, byline articles and more. This content is invaluable to...