6 PR Moves for Building Brand Affinity

by Valerie Fenyn on April 13, 2016

In PR, we talk a lot about cultivating positive relationships with the media and influencers. That’s our bread and butter, after all; opening the gate to the realm where our brand and client stories can reach the most people.

7 Ways to Boost Your Emotional Intelligence in PR

by Rachel Beauvais on March 16, 2016

If you’ve been kicking around the PR world long enough, you’ve probably seen some drama. On any given day, you might get blamed for a failed campaign, have a reporter reject an article they previously asked to see or a boss that...

Friends with Benefits: our New Book "Influencing the Influencers"

by Rachel Beauvais on March 10, 2016

If there’s one thing you know about IrisPR, hopefully it’s this: we believe in the power of relationships.

Top 10 PR Mistakes

by Ashley N. Incardone on February 29, 2016

No one will ever say that PR is easy, but some teams truly make it so much harder than it has to be.  Let’s take a look at 10 of the biggest PR mistakes brands make.

PR, Meet SEO (And Watch What Happens)

by Aly Saxe on January 6, 2016

The link between PR and marketing is obvious. Clearly there are overlaps both in responsibilities and skillsets, which creates a strong partnership between the two with each building off the other.

The link between PR and SEO?...

New Endorsement Strategy: Keep It Real

by Rachel Beauvais on November 12, 2015

 “Endorsement” doesn’t really mean what it used to in PR. Or maybe it does, but on a much larger level. For many people, an endorsement conjures images of a celebrity spokesperson schilling for this product or that. And yeah,...

Mending the PR-Journalist Relationship

by Aly Saxe on November 9, 2015

There’s no getting around it. Less-than-professional public relations practitioners have obliterated the once-close relationship we had with journalists. Mass pitching, Newswire abuse, lack of personal effort — all...

5 Ways You’re Annoying Your Media Contacts

by Rachel Beauvais on November 5, 2015

You pitch an idea once. The journalist loves the idea. A story is posted within days, readers are intrigued, and promptly flood your website.

At least, that’s the way this media relations thing is supposed to work.

Here is a...

IrisPR vs. Media Contact Databases

by Rachel Beauvais on January 27, 2015

One of the most common questions I receive when talking with PR pros is how Iris compares or competes with media contact databases such as Vocus, MyMediaInfo, Burrelles Luce, etc. Everyone's looking for the best PR software out...

The Case For and Against Mass Pitching

by Aly Saxe on September 11, 2014