Culture of Content: An Interview with the Content Leaders at Vertical Measures

by Guest Contributor on May 26, 2016

As Marketing and PR work ever more closely together, teams are figuring out both big picture and day-to-day questions. One of the biggest areas under the microscope is content marketing. Who owns what? How can teams make sure their...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

3 Hot Takes on Mass Pitching from Real PR Pros

by Guest Contributor on February 19, 2016

3 Hot Takes on Mass Pitching from Real PR Pros

Journalists and influencers have long called for an end to mass PR pitching. The charge picked up steam last month when influential digital strategist Jason Falls fired off the...

Interview with Paula Pedene: Triumph of a PR Hero and Whistleblower

by Guest Contributor on February 2, 2016

If you were at PRSA International last November, you may have seen a woman named Paula Pedene honored with the 2015 PR Professional of the Year award, where she was described as having “fearless determination and strength.” That...

Interview with Rebecca Hasulak: Startup PR

by Guest Contributor on December 1, 2015

Something you may or may not know: IrisPR was born out of a real PR agency’s frustration with spreadsheets and manual workflows. And that agency handled PR for tech startups. So to say the IrisPR team is interested in the topic...

Craft Life, Don’t let Life Craft You: Optimizing Teams for Tomorrow

by Guest Contributor on October 19, 2015

by Scott Pansky, Allison + Partners

Putting the “Relations” in Public Relations: Interview with Pearl Roberts

by Guest Contributor on October 14, 2015

Today we’re talking with Pearl Roberts, a Canadian PR pro who’s been in the field since the 1980s and currently runs her own agency. That agency is called… wait for it… Iris Communications.

If you’re thinking, “Well, that’s...

My Experience Getting Listed in a Media Contact Database

by Guest Contributor on October 7, 2015

We've been talking a lot about mass pitching around here. So my interest was piqued when I saw PR pro extraordinare Linda VandeVrede post something on her Facebook page about the headaches she's experienced since being listed in...

Interview with Laura Markofsky

by Guest Contributor on September 16, 2015

Today we talked with Laura Markofsky who is Account Director at Civic Entertainment Group. As part of our new Young PR Pro program, she shared her thoughts on breaking into the industry, the lessons she’s learned and what’s...

6 Questions on PR Measurement with Todd Defren

by Guest Contributor on July 14, 2014

Todd Defren is globally recognized as a social media and public relations innovator, thinker, lecturer, and founding partner at SHIFT Communications.