Beware the Box Checker

by Aly Saxe on October 17, 2016

In every industry, there are flacks and there are pros. I know “flack” is a word that holds a special designation in the PR industry, but it’s true everywhere. A flack doesn’t have to be a crazy, air-sucking bozo. A flack can also...

#PRFails: Measurement

by Ashley N. Incardone on October 14, 2016

No matter how successful a PR team may feel their efforts are, they can never be sure without properly measuring their work. And when it comes to measuring PR, there is a wrong and a right way.

Measuring PR can reveal smarter...

#PRFails: Pitching

by Ashley N. Incardone on September 2, 2016

Media relations has never been easy. Building 1-on-1 relationships needs to be balanced with getting as much “ink” as possible, and the two priorities often conflict. Not to mention, putting to bed old-habits that no longer work -...

Why PR Agencies are Ripe for Disruption, Part 1: Billing

by Aly Saxe on August 10, 2016

We exist in an era of disruption. Just think about the sheer number of major industries that have been shaken up by new business models in recent years: transportation (Uber), hospitality (Airbnb), entertainment (Netflix, Hulu),...

7 Ways to Boost Your Emotional Intelligence in PR

by Rachel Beauvais on March 16, 2016

If you’ve been kicking around the PR world long enough, you’ve probably seen some drama. On any given day, you might get blamed for a failed campaign, have a reporter reject an article they previously asked to see or a boss that...

Interview with Paula Pedene: Triumph of a PR Hero and Whistleblower

by Guest Contributor on February 2, 2016

If you were at PRSA International last November, you may have seen a woman named Paula Pedene honored with the 2015 PR Professional of the Year award, where she was described as having “fearless determination and strength.” That...

5 Reasons Your Leader Should Be Part of Your PR Team

by Aly Saxe on August 26, 2015

Ah, the magical in-house PR team. It’s what every executive dreams of, right? An internal PR team that needs no guidance, assistance, or direction; a team that produces media hits, compelling content, and a trophy case full of...

PR’s 30 under 30: It’s All About The Stories

by Rachel Beauvais on July 30, 2015

What does it take to be a PR superstar? Last week Adweek released their list of the 30 under 30 emerging leaders in PR. This followed the “overwhelming response” to their April call for nominations. What we can take from the high...

Essential PR Goals: Part 2

by Rachel Beauvais on July 27, 2015

A few days ago, we talked about aligning your PR team goals with those of your bosses and clients. That's PR 101. But there’s another kind of goal work that’s vital to successful PR management and that’s setting internal goals...

The PR Tech Race Has Started

by Aly Saxe on December 30, 2014

In the early afternoon of April 27, 2013, I was sitting at the base of the Mogollon Rim in Payson, AZ. One by one I watched runners hop off the trail and trot to a nearby aid station for a refill of calories and hydration. I've...