#PRFails: Pitching

by Ashley N. Incardone on September 2, 2016

Media relations has never been easy. Building 1-on-1 relationships needs to be balanced with getting as much “ink” as possible, and the two priorities often conflict. Not to mention, putting to bed old-habits that no longer work -...

Why PR Agencies are Ripe for Disruption, Part 1: Billing

by Aly Saxe on August 10, 2016

We exist in an era of disruption. Just think about the sheer number of major industries that have been shaken up by new business models in recent years: transportation (Uber), hospitality (Airbnb), entertainment (Netflix, Hulu),...

An Infographic Guide on 8 Ways to Turn PR Downtime into Innovation

by Ashley N. Incardone on July 29, 2016

Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the...

What Does my PR Agency Do All Day?

by Ashley N. Incardone on July 22, 2016

Admit it: If you employ a PR agency, you’ve probably asked what they do all day at least a time or two, especially if you haven’t heard from your team in a few days or secured a recent media win.

I Once Saw a Grown Man Scream Over a Pikachu

by Ashley N. Incardone on July 15, 2016

With the launch of the newest, hottest, and possibly most addictive app to ever hit the App Store, I knew it was my duty as not only a 90’s kid, but as a PR and marketing pro, to explore this sensational buzz. Plus, I just really...

4 Things That Must Be Included in Your Next PR Report

by Ashley N. Incardone on June 27, 2016

According to the 2016 IrisPR Market Research Study, almost 80% of PR pros report that measuring their PR team’s impact on overall business success is a serious challenge. Of even more concern, 73% of respondents reported that it...

It's Okay to Ask Your PR Team for More

by Aly Saxe on June 23, 2016

There’s something I need to get off my chest and my friends and colleagues in the PR industry may not like it. 

PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

by Aly Saxe on May 26, 2016

Ask someone about the first rule of PR measurement and they’ll tell you to use metrics that matter. But while that may be the theory, the practice is a little different in organizations where vanity metrics still rule. Instead of...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

6 PR Moves for Building Brand Affinity

by Valerie Fenyn on April 13, 2016

In PR, we talk a lot about cultivating positive relationships with the media and influencers. That’s our bread and butter, after all; opening the gate to the realm where our brand and client stories can reach the most people.