What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

Beware the Box Checker

by Aly Saxe on October 17, 2016

In every industry, there are flacks and there are pros. I know “flack” is a word that holds a special designation in the PR industry, but it’s true everywhere. A flack doesn’t have to be a crazy, air-sucking bozo. A flack can also...

#PRFails: Measurement

by Ashley N. Incardone on October 14, 2016

No matter how successful a PR team may feel their efforts are, they can never be sure without properly measuring their work. And when it comes to measuring PR, there is a wrong and a right way.

Measuring PR can reveal smarter...

Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

10 Ways Your PR Will Improve With Measurement

by Ashley N. Incardone on July 5, 2016

Ask PR pros for the key to their success and they’ll probably talk about building valuable relationships and telling compelling stories. Measurement? That’s for showcasing their value – at least that’s what many think. 

PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

by Aly Saxe on May 26, 2016

Ask someone about the first rule of PR measurement and they’ll tell you to use metrics that matter. But while that may be the theory, the practice is a little different in organizations where vanity metrics still rule. Instead of...

How To Master The Art of Newsjacking

by Aly Saxe on May 23, 2016

In The Purple Cow, Seth Godin famously wrote, “Stop advertising and start innovating.” It's a quote that's the perfect description of PR. In the absence of pay-for-play, we must constantly be on our toes. Newsjacking, which...

Announcing the New IrisPR Reporting Center

by Anila Arthanari on May 16, 2016

You know how we feel about reports at IrisPR, right? That they should be tailored to the brand goals. That they should clearly show the ROI of PR initiatives with real data. And – last but not least - that they should be quick and...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

How to Learn from Your PR Failures

by Ashley N. Incardone on April 4, 2016

Insanity, as defined by Albert Einstein, is doing the same thing over and over expecting different results.