Lose the List

by Rachel Beauvais on November 28, 2016

We spend a lot of time talking with and observing our customers. They are the best PR pros in the world, and the way they do their jobs shapes our product roadmap. Our mission is simple: build a solution that supports the best PR...

What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

Friends with Benefits: our New Book "Influencing the Influencers"

by Rachel Beauvais on March 10, 2016

If there’s one thing you know about IrisPR, hopefully it’s this: we believe in the power of relationships.

Top 10 PR Mistakes

by Ashley N. Incardone on February 29, 2016

No one will ever say that PR is easy, but some teams truly make it so much harder than it has to be.  Let’s take a look at 10 of the biggest PR mistakes brands make.

3 Hot Takes on Mass Pitching from Real PR Pros

by Guest Contributor on February 19, 2016

3 Hot Takes on Mass Pitching from Real PR Pros

Journalists and influencers have long called for an end to mass PR pitching. The charge picked up steam last month when influential digital strategist Jason Falls fired off the...

Is the Embargo Still Relevant?

by Ashley N. Incardone on January 11, 2016

Not long ago, in a PR galaxy not so far away, news was quite frequently provided to reporters under embargo. This meant that companies or individuals would give information to a reporter, with the reporter’s agreement to not...

How to Nail Your First Media Interview

by Ashley N. Incardone on December 31, 2015

If you and your company are new to PR, you likely can’t wait to land your first media interview. An interview is an exciting PR and media relations win, no doubt. But if you haven’t been trained on how to best work with media,...

Mending the PR-Journalist Relationship

by Aly Saxe on November 9, 2015

There’s no getting around it. Less-than-professional public relations practitioners have obliterated the once-close relationship we had with journalists. Mass pitching, Newswire abuse, lack of personal effort — all...

5 Ways You’re Annoying Your Media Contacts

by Rachel Beauvais on November 5, 2015

You pitch an idea once. The journalist loves the idea. A story is posted within days, readers are intrigued, and promptly flood your website.

At least, that’s the way this media relations thing is supposed to work.

Here is a...

The New IrisPR is Unleashed

by Aly Saxe on November 3, 2015

It’s here! A new version of IrisPR is available starting today - and we couldn’t be more excited.

For months now we’ve been working feverishly behind the scenes on enhancing our PR software. Now you’re going to have an IrisPR...