Lose the List

by Rachel Beauvais on November 28, 2016

We spend a lot of time talking with and observing our customers. They are the best PR pros in the world, and the way they do their jobs shapes our product roadmap. Our mission is simple: build a solution that supports the best PR...

What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

An Infographic Guide on 8 Ways to Turn PR Downtime into Innovation

by Ashley N. Incardone on July 29, 2016

Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the...

How To Master The Art of Newsjacking

by Aly Saxe on May 23, 2016

In The Purple Cow, Seth Godin famously wrote, “Stop advertising and start innovating.” It's a quote that's the perfect description of PR. In the absence of pay-for-play, we must constantly be on our toes. Newsjacking, which...

Who's the PR Rock Star on Your Team?

by Rachel Beauvais on May 4, 2016

As an experienced PR pro, you’re likely measuring your pitch and campaign success: media wins, social engagement, leads, and other important metrics. There’s something else that matters just as much, though – in fact, it impacts...

A Lesson in 1:1 Connections

by Rachel Beauvais on April 20, 2016

Let’s call it a PR epiphany. No, let’s call it an enlightenment. Ok, maybe I’m pushing this a bit.

Here’s the realization that occurred. As sales manager, I am relatively new to the IrisPR team. And anytime you join a new company,...

Do You Need a PR Agency?

by Ashley N. Incardone on April 19, 2016

Marketers at companies both large and small find themselves wondering at some point if they need to hire an outside public relations firm. Sometimes they don’t have a PR program at all; other times the in-house team is just too...

7 Ways to Boost Your Emotional Intelligence in PR

by Rachel Beauvais on March 16, 2016

If you’ve been kicking around the PR world long enough, you’ve probably seen some drama. On any given day, you might get blamed for a failed campaign, have a reporter reject an article they previously asked to see or a boss that...

Friends with Benefits: our New Book "Influencing the Influencers"

by Rachel Beauvais on March 10, 2016

If there’s one thing you know about IrisPR, hopefully it’s this: we believe in the power of relationships.

PR Segmentation: Who Are You Talking To?

by Aly Saxe on March 1, 2016

If I asked you who your brand’s audience was, would you be able to tell me in five words or less?