5 Tips to Make Your PR Campaigns Stand Out

by Aly Saxe on May 11, 2016

When we talk to PR teams, we hear a lot of specific questions on measurement, pitching, media relations, and reporting. But often we hear this more open-ended question: “How can we make our campaigns stand out?” There isn’t a...

Top 10 PR Mistakes

by Ashley N. Incardone on February 29, 2016

No one will ever say that PR is easy, but some teams truly make it so much harder than it has to be.  Let’s take a look at 10 of the biggest PR mistakes brands make.

3 Hot Takes on Mass Pitching from Real PR Pros

by Guest Contributor on February 19, 2016

3 Hot Takes on Mass Pitching from Real PR Pros

Journalists and influencers have long called for an end to mass PR pitching. The charge picked up steam last month when influential digital strategist Jason Falls fired off the...

What Will It Take to Get Written Up In…

by Aly Saxe on February 9, 2016

There was a day in 2010 that wasn’t very remarkable. A client was asking, for the millionth time, what it would take to get their startup written about by a top industry blog. I reached for the usual qualitative answers that PR...

Is the Embargo Still Relevant?

by Ashley N. Incardone on January 11, 2016

Not long ago, in a PR galaxy not so far away, news was quite frequently provided to reporters under embargo. This meant that companies or individuals would give information to a reporter, with the reporter’s agreement to not...

A Media Pitching Guide for PR Pros

by Ashley N. Incardone on December 22, 2015

IrisPR is on a mission to revolutionize the PR industry by helping PR pros build stronger media relationships and get more PR coverage with less effort. Our product is at the core of our mission, but we are also committed to...

Inside Look: IrisPR Automated Pitch Capture

by Aly Saxe on November 23, 2015

Welcome to Inside Look, where we shamelessly show off the various wonders of IrisPR.

5 Ways You’re Annoying Your Media Contacts

by Rachel Beauvais on November 5, 2015

You pitch an idea once. The journalist loves the idea. A story is posted within days, readers are intrigued, and promptly flood your website.

At least, that’s the way this media relations thing is supposed to work.

Here is a...

Tips for Getting Your Pitch to Stand Out

by Rachel Beauvais on October 29, 2015

Pitches can get easily lost in a giant crowd – in fact, in a Harvard Business Review blog post, they found “writers at the NYtimes.com, TheGuardian.com, and CNN.com report that they receive more than 38,000 emails a year – three...

My Experience Getting Listed in a Media Contact Database

by Guest Contributor on October 7, 2015

We've been talking a lot about mass pitching around here. So my interest was piqued when I saw PR pro extraordinare Linda VandeVrede post something on her Facebook page about the headaches she's experienced since being listed in...