Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

I Once Saw a Grown Man Scream Over a Pikachu

by Ashley N. Incardone on July 15, 2016

With the launch of the newest, hottest, and possibly most addictive app to ever hit the App Store, I knew it was my duty as not only a 90’s kid, but as a PR and marketing pro, to explore this sensational buzz. Plus, I just really...

Our Picks for Top PR Thought Leaders

by Aly Saxe on April 27, 2016

We all know PR management challenges – looming deadlines, pressing pitches, and the need to sort through staggering amounts of information for those gems that might be relevant to our strategies. Lucky for us, the steadily...

Inside Look at IrisPR: Cloning PR Campaigns

by Rachel Beauvais on March 22, 2016

Let me guess what’s at the top of your PR wishlist. It’s having more time, isn’t it? (It’s at least got to be in the top five.)

Interview with Paula Pedene: Triumph of a PR Hero and Whistleblower

by Guest Contributor on February 2, 2016

If you were at PRSA International last November, you may have seen a woman named Paula Pedene honored with the 2015 PR Professional of the Year award, where she was described as having “fearless determination and strength.” That...

Brand Newsrooms: PR Win or Waste of Time?

by Rachel Beauvais on December 8, 2015

If you run in certain PR circles, you’ve probably heard quite a bit about the brand newsroom and “real-time marketing.” (You might also know it by its alternative name, brand journalism.) A relatively new realm that sits at the...

IrisPR is a Bronze "Best in Biz Awards" Winner

by Aly Saxe on December 1, 2015

IrisPR has been named a Bronze winner in the Most Innovative Product of the Year - SMB category in Best in Biz Awards 2015.

The new #PRstack book is out – featuring IrisPR!

by Aly Saxe on October 1, 2015

You’ve probably seen PR trailblazer Stephen Waddington on social media, talking about the digital landscape, PR technology, media relations and more. Now he’s published his second #PRstack book - My PR Stack: A Practical Guide...

PR’s 30 under 30: It’s All About The Stories

by Rachel Beauvais on July 30, 2015

What does it take to be a PR superstar? Last week Adweek released their list of the 30 under 30 emerging leaders in PR. This followed the “overwhelming response” to their April call for nominations. What we can take from the high...

IrisPR won a Stevie Award

by Aly Saxe on July 13, 2015

Last week the IrisPR team learned we had won a Silver Stevie Award for “PR Innovation of the Year.” To say we’re elated is an understatement.