Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

by Aly Saxe on May 26, 2016

Ask someone about the first rule of PR measurement and they’ll tell you to use metrics that matter. But while that may be the theory, the practice is a little different in organizations where vanity metrics still rule. Instead of...

Announcing the New IrisPR Reporting Center

by Anila Arthanari on May 16, 2016

You know how we feel about reports at IrisPR, right? That they should be tailored to the brand goals. That they should clearly show the ROI of PR initiatives with real data. And – last but not least - that they should be quick and...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

Who's the PR Rock Star on Your Team?

by Rachel Beauvais on May 4, 2016

As an experienced PR pro, you’re likely measuring your pitch and campaign success: media wins, social engagement, leads, and other important metrics. There’s something else that matters just as much, though – in fact, it impacts...

Why Brands Are Choosing Boutique PR Firms over Top Agencies

by Aly Saxe on May 2, 2016

There was a time when PR agencies and the brands they represented operated in a pretty clear hierarchy. Top firms with offices all over the world serviced Fortune 500 brands; middle tier agencies represented the clients that...

A Lesson in 1:1 Connections

by Rachel Beauvais on April 20, 2016

Let’s call it a PR epiphany. No, let’s call it an enlightenment. Ok, maybe I’m pushing this a bit.

Here’s the realization that occurred. As sales manager, I am relatively new to the IrisPR team. And anytime you join a new company,...

6 Ways Technology Can Boost Your PR Game

by Aly Saxe on April 6, 2016

Once upon a time, marketing and PR led mostly separate lives. Yet over the last few years we’ve seen more and more marketing agencies add public relations services to their offerings. This isn’t exactly a mystery; by offering...

Was Your PR Campaign Worth It?

by Aly Saxe on March 3, 2016

45 days, upwards of 20 strategists, a copywriter, a designer, and who knows how many hours of work. That's what it took for one agency to create a single tweet for a client. It was a very creative and well-intended campaign that...

PR Segmentation: Who Are You Talking To?

by Aly Saxe on March 1, 2016

If I asked you who your brand’s audience was, would you be able to tell me in five words or less?