Take The PR Perception Survey

by Aly Saxe on November 8, 2017

 

Rise of the In-House PR Team

by Aly Saxe on March 22, 2017

 

Lose the List

by Rachel Beauvais on November 28, 2016

We spend a lot of time talking with and observing our customers. They are the best PR pros in the world, and the way they do their jobs shapes our product roadmap. Our mission is simple: build a solution that supports the best PR...

What's More Important - The Media Outlet or Contact?

by Aly Saxe on November 7, 2016

When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it's one, sometimes the other. Which is why IrisPR just made it easier for you to see both on...

Beware the Box Checker

by Aly Saxe on October 17, 2016

In every industry, there are flacks and there are pros. I know “flack” is a word that holds a special designation in the PR industry, but it’s true everywhere. A flack doesn’t have to be a crazy, air-sucking bozo. A flack can also...

An Infographic Guide on 8 Ways to Turn PR Downtime into Innovation

by Ashley N. Incardone on July 29, 2016

Everyone knows that PR pros are some of the busiest professionals out there. They run from meeting to meeting and are constantly strategizing and tending to their brand's needs.

But every once in a while, there is a calm in the...

Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

10 Ways Your PR Will Improve With Measurement

by Ashley N. Incardone on July 5, 2016

Ask PR pros for the key to their success and they’ll probably talk about building valuable relationships and telling compelling stories. Measurement? That’s for showcasing their value – at least that’s what many think. 

4 Things That Must Be Included in Your Next PR Report

by Ashley N. Incardone on June 27, 2016

According to the 2016 IrisPR Market Research Study, almost 80% of PR pros report that measuring their PR team’s impact on overall business success is a serious challenge. Of even more concern, 73% of respondents reported that it...

It's Okay to Ask Your PR Team for More

by Aly Saxe on June 23, 2016

There’s something I need to get off my chest and my friends and colleagues in the PR industry may not like it.