A Lesson in 1:1 Connections

by Rachel Beauvais on April 20, 2016

Let’s call it a PR epiphany. No, let’s call it an enlightenment. Ok, maybe I’m pushing this a bit.

Here’s the realization that occurred. As sales manager, I am relatively new to the IrisPR team. And anytime you join a new company,...

6 PR Moves for Building Brand Affinity

by Valerie Fenyn on April 13, 2016

In PR, we talk a lot about cultivating positive relationships with the media and influencers. That’s our bread and butter, after all; opening the gate to the realm where our brand and client stories can reach the most people.

7 Ways to Boost Your Emotional Intelligence in PR

by Rachel Beauvais on March 16, 2016

If you’ve been kicking around the PR world long enough, you’ve probably seen some drama. On any given day, you might get blamed for a failed campaign, have a reporter reject an article they previously asked to see or a boss that...

Friends with Benefits: our New Book "Influencing the Influencers"

by Rachel Beauvais on March 10, 2016

If there’s one thing you know about IrisPR, hopefully it’s this: we believe in the power of relationships.

The Rules of Networking for Young PR Pros

by Guest Contributor on March 3, 2016

Today our Young PR Pro is Teresa Joseph, who's sharing her networking advice for PR pros just starting their careers. Teresa is currently pursuing a combined bachelor of arts and master of arts degree in journalism and mass...

The Triangle of Trust: Fortifying Strong Working Relationships

by Guest Contributor on February 26, 2016

Today we have a guest post from Lynita Johnson, PR mastermind at agency Fingerpaint. An experienced PR pro, Lynita is regarded as an expert in the hospitality, wellness and entertainment sectors, and understands the delicate art of...

4 Lessons from My First Year in PR

by Aly Saxe on December 16, 2015

Today our Young PR Pro program features a guest post from Saphiya Hindeyeh, Public Relations Specialist at Infusionsoft. Whether you're still in your first PR job or can barely remember your first PR job, the lessons learned during...

Young PR Pro Struggles: What if I Don’t Have a Resumé or Portfolio?

by Ashley N. Incardone on December 11, 2015

Ashley Incardone is our new intern and a soon-to-be graduate of ASU with a BA in Journalism and Mass Communication from the Walter Cronkite School. At just 22 years of age, she has an impressive list of accomplishments under her...

Mending the PR-Journalist Relationship

by Aly Saxe on November 9, 2015

There’s no getting around it. Less-than-professional public relations practitioners have obliterated the once-close relationship we had with journalists. Mass pitching, Newswire abuse, lack of personal effort — all...

5 Ways You’re Annoying Your Media Contacts

by Rachel Beauvais on November 5, 2015

You pitch an idea once. The journalist loves the idea. A story is posted within days, readers are intrigued, and promptly flood your website.

At least, that’s the way this media relations thing is supposed to work.

Here is a...