Measure PR Impact & ROI with Our New Reports

by Anila Arthanari on July 26, 2016

One of the biggest challenges facing PR teams today is demonstrating the business impact and ROI of media coverage. Unlike marketing teams that can quickly pull performance metrics from email and marketing automation systems, PR...

4 Things That Must Be Included in Your Next PR Report

by Ashley N. Incardone on June 27, 2016

According to the 2016 IrisPR Market Research Study, almost 80% of PR pros report that measuring their PR team’s impact on overall business success is a serious challenge. Of even more concern, 73% of respondents reported that it...

PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

by Aly Saxe on May 26, 2016

Ask someone about the first rule of PR measurement and they’ll tell you to use metrics that matter. But while that may be the theory, the practice is a little different in organizations where vanity metrics still rule. Instead of...

How To Master The Art of Newsjacking

by Aly Saxe on May 23, 2016

In The Purple Cow, Seth Godin famously wrote, “Stop advertising and start innovating.” It's a quote that's the perfect description of PR. In the absence of pay-for-play, we must constantly be on our toes. Newsjacking, which...

Announcing the New IrisPR Reporting Center

by Anila Arthanari on May 16, 2016

You know how we feel about reports at IrisPR, right? That they should be tailored to the brand goals. That they should clearly show the ROI of PR initiatives with real data. And – last but not least - that they should be quick and...

Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

6 Ways Technology Can Boost Your PR Game

by Aly Saxe on April 6, 2016

Once upon a time, marketing and PR led mostly separate lives. Yet over the last few years we’ve seen more and more marketing agencies add public relations services to their offerings. This isn’t exactly a mystery; by offering...

Blink: the new feature that’s going to change your life

by Anila Arthanari on March 31, 2016

Did someone say they wanted an easier way to capture results and get visibility into performance?

3 Ways Social Intelligence Can Boost PR Results

by Ashley N. Incardone on March 23, 2016

 

Was Your PR Campaign Worth It?

by Aly Saxe on March 3, 2016

45 days, upwards of 20 strategists, a copywriter, a designer, and who knows how many hours of work. That's what it took for one agency to create a single tweet for a client. It was a very creative and well-intended campaign that...