8 Ways to Keep Your PR Content Program Affordable

by Aly Saxe on April 20, 2016

Here’s a scenario that plays out in PR offices all over the world. Excited about the benefits of a great content marketing program, the team plans out a series of assets – maybe a thought leadership column in a prestigious outlet...

6 Ways Technology Can Boost Your PR Game

by Aly Saxe on April 6, 2016

Once upon a time, marketing and PR led mostly separate lives. Yet over the last few years we’ve seen more and more marketing agencies add public relations services to their offerings. This isn’t exactly a mystery; by offering...

Inside Look at IrisPR: Cloning PR Campaigns

by Rachel Beauvais on March 22, 2016

Let me guess what’s at the top of your PR wishlist. It’s having more time, isn’t it? (It’s at least got to be in the top five.)

3 Tips to Make Your PR Team More Organized

by Aly Saxe on February 18, 2016

When you’re in the business of public relations, organization can mean the difference between sinking and swimming. Can you do your job without being organized? Sure. Can you do your job well? Perhaps. Would you do a better job if...

3 Ways to Cut Time Spent on PR Management

by Aly Saxe on February 16, 2016

Public relations management: it's the necessary evil of our world. Someone has to make sure the trains run on time - which in PR land, means making sure pitches are lined up, media lists are correct, reports are clear, content is...

Stop Re-Creating the Wheel: 5 Ways to Reuse Content

by Rachel Beauvais on January 28, 2016

Public relations and marketing teams spend a lot of time creating PR content that’s going to get the “wins.” We write pitches, speaker abstracts, customer case studies, blogs, byline articles and more. This content is invaluable to...

Inside Look: IrisPR Automated Pitch Capture

by Aly Saxe on November 23, 2015

Welcome to Inside Look, where we shamelessly show off the various wonders of IrisPR.

11 Ways to Beat Writer’s Block on a Deadline

by Valerie Fenyn on November 16, 2015

What have you written lately and how much did you struggle with it?

The New IrisPR is Unleashed

by Aly Saxe on November 3, 2015

It’s here! A new version of IrisPR is available starting today - and we couldn’t be more excited.

For months now we’ve been working feverishly behind the scenes on enhancing our PR software. Now you’re going to have an IrisPR...

Disrupting the Summertime Blues: Taking Advantage of Downtime

by Aly Saxe on August 17, 2015

As we get deeper into summer, you may have noticed a change in your environment. People go on vacation; offices introduce summer hours; companies withhold their next big announcements for fall. That’s PR in the summer: calmer...