My Time in PR Spreadsheet Hell

by Guest Contributor on July 28, 2015

I recently stumbled upon a horrifying document as I reviewed old work files. It was an Excel file named PR CRM.

I opened the spreadsheet that served as a dashboard for my last startup’s entire PR effort as we grew from six to...

The True Cost of Onboarding New PR Employees

by Rachel Beauvais on May 28, 2015

Ask yourself this right now: just how expensive are your PR employees?

If you only calculated their salaries and benefits packages, you missed the mark. The fact is that all employees carry an additional cost and that’s the...

4 Common PR Management Frustrations – An Outsider’s Perspective

by Rachel Beauvais on July 18, 2014

It’s been about 6 months since I joined the IrisPR team, and boy have I learned a lot. Prior to IrisPR, I worked in marketing for a large software company, and knew enough about PR to be dangerous. I now understand that I knew...

CRM for Public Relations: The secret sales pros have known for years

by Rachel Beauvais on June 18, 2014

We all know that excellent relationships with stakeholders and media contacts are essential to great PR management – but how does one continually stay on top of those relationships? Especially in today's environment, when most...

How Happiness Affects Your PR Team's Productivity

by Rachel Beauvais on February 11, 2014

Do you love your PR job?

If so, chances are you’re a wonderfully productive. See, there are a variety of factors that play into having a productive day at work - sleep, traffic, meetings, even allergy season. But there's actual...

Are you still doubting/avoiding/ignoring PR Tech?

by Rachel Beauvais on February 3, 2014

As every PR professional is keenly aware, the day-to-day tasks and responsibilities can quickly take a turn from manageable to chaotic on a moments notice. Who doesn’t know the dreaded feeling of realizing a forgotten deadline...