Technology, Storytelling & Measurement: an Interview with Spritz

by Guest Contributor on May 9, 2016

The times, they are a-changing. Everyone in marketing and PR knows that – and one of the biggest changes is the need to integrate campaigns, technology, and measurement tools in order to improve performance and demonstrate results.

Our Picks for Top PR Thought Leaders

by Aly Saxe on April 27, 2016

We all know PR management challenges – looming deadlines, pressing pitches, and the need to sort through staggering amounts of information for those gems that might be relevant to our strategies. Lucky for us, the steadily...

3 Ways Social Intelligence Can Boost PR Results

by Ashley N. Incardone on March 23, 2016


Help! My Client Needs Content But Doesn’t Know It

by Ashley N. Incardone on March 14, 2016

Last week we covered the frustrations of learning how to satisfy your client’s request for content when you have little experience in it. Today we’ll talk about the opposite situation: when your client hasn’t the slightest clue...