PR’s 30 under 30: It’s All About The Stories

by Rachel Beauvais on July 30, 2015

What does it take to be a PR superstar? Last week Adweek released their list of the 30 under 30 emerging leaders in PR. This followed the “overwhelming response” to their April call for nominations. What we can take from the high...

Essential PR Goals: Part 2

by Rachel Beauvais on July 27, 2015

A few days ago, we talked about aligning your PR team goals with those of your bosses and clients. That's PR 101. But there’s another kind of goal work that’s vital to successful PR management and that’s setting internal goals...

How to Conduct PR Employee Evaluations

by Aly Saxe on May 2, 2014

Evaluations are a part of skilled PR management. By assessing work output, you ensure your team is satisfying stakeholders and meeting their business needs; yet PR teams seldom slow down enough to see if every member of their...

How Happiness Affects Your PR Team's Productivity

by Rachel Beauvais on February 11, 2014

Do you love your PR job?

If so, chances are you’re a wonderfully productive. See, there are a variety of factors that play into having a productive day at work - sleep, traffic, meetings, even allergy season. But there's actual...