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| FUNDRAISING |
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What Does it Cost to Raise a Dollar?
Benchmarks for fundraising costs:
| Direct mail acquisition |
$0.90-$1.25 |
| Special events |
$0.50 |
| Product sales |
$0.35 |
| Telephone solicitation |
$0.32 |
| Planned giving |
$0.25 |
| Gaming (bingo, lotteries) |
$0.23 |
| Direct mail renewal |
$0.20 |
| Corporations/Foundations |
$0.20 |
| Capital campaigns |
$0.10-$0.20 |
| Workplace giving |
$0.07 |
| Average |
$0.26 |
[Sources: Association for Healthcare Philanthropy, Librarian Erica Heftmann and Canada West Foundation survey of 1,516 charities (excluding religious groups and private foundations).]
Reprinted from Ryerson Centre for Voluntary Sector Studies: www.ryerson.ca/cvss/
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