FUNDRAISING Donor Trust What makes people give? Studies show that reputation and trust are crucial to an organization's ability to secure donations. Here are a few things donors consider before they give: Length of time since established (old = trusted) Stewardship record (not wasteful) Well-governed (respected people associated) Money will get to the cause (efficient administration and fund-raising) Good services (good physical facilities = good services) Style of agency (overall impression gained from contact with printed material from the agency) Source: Quoted from http://www.nonprofit-info.org/npofaq/07/20.html "Information for Nonprofits," The Evergreen State Society.