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PR measurement doesn't have to be complicated. It's all about benchmarking - collecting the right data to shape smarter strategies. 

From SEO tools and Google Analytics to marketing automation and social media measurements, digital marketers know how to serve up the metrics clients love. It’s no wonder that some companies are ignoring traditional PR teams and handing their PR budget over to the digital side of the house. It's time to get proactive about objectively measuring PR success. 

Find out how to track activity and evaluate results to drive higher performance and more efficient PR management.